Grayson Executive Learning

What the service is

Grayson Executive Learning (GEL) is a boutique coaching practice that specializes in one-on-one executive-function coaching for high school and college students with ADHD. The practice has been coaching students since 2009 and was founded by Eran Grayson. Rather than tutoring (which focuses on teaching academic content), GEL focuses on the "how to learn": building the executive skills that help students manage deadlines, avoid procrastination, stay organized, and become independent. The company's approach is rooted in research and uses a methodology called the GEL Approach, which emphasizes compassion, collaboration, and growth.

How it works

Executive-function coaching differs from tutoring in a fundamental way. Tutoring reteaches academic content that a student struggled to learn in class. Executive-function coaching teaches the skills that underlie academic success: time management, planning, organization, task initiation, focus and attention, emotional regulation, self-monitoring, and follow-through. A GEL coach works with a student to identify areas of strength and weakness, set goals, and implement strategies to improve these executive-function skills.

The coaching is entirely one-on-one. GEL does not offer group classes, as the company believes that a highly personalized model produces the best outcomes. Each coach works closely with the individual student to understand how their particular ADHD shows up and to build strategies that fit their life, not a generic template.

GEL offers two structured packages: an 8-week Midterm Coaching Package and a 16-week Semester Coaching Package. The 8-week package includes 17 coaching sessions and costs $2,950. The 16-week package includes 34 coaching sessions and costs $5,330. Both appear to be delivered online, though the site lists several cities as locations: New York City, Los Angeles, Chicago, Boston, San Francisco, and Houston.

A coach works with a student by providing personalized support to develop specific skills and strategies. The coach acts as a guide and mentor, helping students look beyond past failures, question limiting beliefs, and develop a growth mindset grounded in sustainable behavior change. Coaches help students identify strategies to successfully manage deadlines, conquer chronic procrastination, avoid distractions, excel in school, and develop the skills necessary to become an independent young adult.

The coaching helps students develop competence in seven specific areas: time management, task initiation, focus and attention, emotional regulation, organization, planning and prioritization, and self-monitoring. The outcomes GEL tracks include academic improvement, reduction in missing assignments, parent-child interaction around schoolwork, and reduction in student anxiety.

What the pages prove

GEL's coaches have exceptionally high qualifications. At a minimum, every coach holds a Master's degree or a Doctorate in education. Most of GEL's coaches are university professors, school district administrators, or instructional teacher-trainers. Every coach has at least 8 years of direct experience working with students. The company states it has "the most rigorous hiring standards in the coaching industry" and that it hires only the most talented, experienced, and highly trained educational professionals.

The practice was founded by Eran Grayson and has been coaching students since 2009, giving it over 15 years of experience in the field. The company's research-based methodology is called the GEL Approach. Dr. Karen Schiltz, who has known and worked with Eran for over a decade, describes him as "brilliant, compassionate, dedicated, and committed to excellence." Christopher Fulton, Ph.D., says he has worked with Eran and that Eran has been instrumental in helping several ADHD clients in college and high school. Daniel Stern notes that finding support for "twice exceptional" students (those who are gifted and also have learning disabilities like ADHD) is not easy, and praises GEL's approach.

The pricing structure is clear: an 8-week package with 17 sessions costs $2,950. A 16-week package with 34 sessions costs $5,330. The company does not publish a per-session rate, information about insurance coverage, or whether these costs can be paid through FSA/HSA funds.

The coaching is focused exclusively on high school and college students with ADHD and executive function difficulties. The company specializes in this population and does not appear to offer coaching for adults or for children younger than high school.

The company publishes outcome metrics from what it describes as its client base, stating that across the board, students saw a significant improvement in grades, a significant reduction in missing assignments, parents said they would recommend GEL to a friend, and students said they experienced a reduction in anxiety. However, specific percentages or numbers are not provided on the main page, the claims are stated as completed statements without quantification.

What the site doesn't say

GEL does not publish specific success rates or outcome data with numbers. The pages say "across the board" students saw improvement and "0%" is displayed as placeholders for what appear to be intended statistics (improvement in grades, reduction in missing assignments, parental recommendation rate, reduction in anxiety), but no actual percentages or numbers are shown.

The site does not describe what happens if the coaching isn't working or if there's a poor fit between coach and student. There's no published information about refund policies, the ability to switch coaches, or what recourse exists if a student isn't seeing improvement after the first few sessions.

There's no published information about how the coaching is delivered, whether it's via video call, phone, or another format. While the site lists specific cities as locations, the relationship between physical location and how coaching is delivered is unclear. The site does not specify whether coaching is truly online-only or whether there are any in-person options.

The site does not provide information about wait times for initial consultations or when coaching sessions can begin. It mentions offering a "free consultation" to book, but does not state how quickly that can be scheduled or how quickly coaching can start after enrollment.

There's no published information about what happens with younger students. The company focuses on high school and college students, but it's not clear whether they accept 9th graders, what the minimum age is, or whether they have any programs for middle school or younger students.

Who it fits

GEL is designed for high school and college students with ADHD who struggle with executive function and need structured support to manage their academic demands. It works particularly well for students who are bright but chronically disorganized or who struggle with time management and procrastination despite understanding the material.

It's a strong fit for students whose grades don't reflect their abilities because they can't get themselves to start assignments, meet deadlines, or organize their work. GEL's focus on building sustainable habits and independent skills means students can take what they learn into their post-college professional lives.

It fits families with the budget to invest in personalized coaching, the $2,950 to $5,330 investment is substantial, but so is the coach expertise. If you have FSA or HSA funds through an employer and your student qualifies, you might be able to apply those funds, though the site doesn't confirm that.

GEL is less of a fit for students who need academic tutoring in a specific subject. If a student doesn't understand algebra or can't write a paragraph, that's a tutoring problem, not a coaching problem. Coaching helps them organize their studying and manage their time, but it doesn't reteach the content. If a student needs both, they would likely need both a tutor and a coach.

It's not a fit for adults seeking similar coaching, the company focuses specifically on high school and college students. And for families with very limited budgets, the cost might be prohibitive, though GEL's prominence and the experience of its coaches suggests the service is priced at the higher end of the market.