Reframe

What Reframe is

Reframe is a mobile app developed by Glucobit Inc. designed to help people quit or cut back on drinking and build healthier drinking habits. The company developed the app with hundreds of medical and mental health experts and describes it as the only platform that brings together neuroscience, an evidence-based behavior change program, tools, and a supportive community. The app uses neuroscience to help users reframe their relationship with alcohol.

The company's website emphasizes that they do science rather than stigma, framing the app as grounded in research rather than judgment about users' drinking choices. The approach is oriented toward habit change and building understanding about one's relationship with alcohol.

It is important to note that Reframe is explicitly not designed to treat alcohol use disorder (AUD). The site directs people seeking resources related to AUD to the NIH website. This is a significant distinction: Reframe is positioned as a habit-change and drinking-reduction app for people who want to modify their drinking, not as a clinical treatment for alcohol use disorder. This legal and clinical boundary is clearly stated on the homepage to set appropriate expectations about what the app can do.

How Reframe works

The core of Reframe is an exclusive behavior-change program developed by leading experts in mental health and medicine. Users access Daily Tasks where they learn something new each day as part of the program, creating a structured but flexible learning path. The app includes in-depth courses with both recorded and live videos covering every area related to building a meaningful life while drinking less.

A major feature is a 24/7 private community where users can level up their alcohol-free or mindful drinking life with friends. The community allows users to celebrate milestones, give and receive support, and dive into specialized community groups. These specialized groups include an LGBTQIA+ forum and a Parents' forum, creating spaces where users can connect with others facing similar contexts and concerns related to their drinking.

Reframe provides a comprehensive toolkit for managing cravings and difficult moments. Users can turn on a meditation, keep their hands busy with a game, and access other tools at the touch of a button, all designed to help beat a craving when it strikes. The toolkit is positioned as meeting users where they are, offering multiple options rather than a single approach to handling urges to drink.

The app appears to be designed as an all-in-one platform, combining learning, community, and immediate coping tools in one place. This integration means users do not need to switch between multiple apps to get educational content, social support, and crisis management tools. The app is available across multiple platforms, indicating both iOS and Android availability, though the pages do not explicitly state this.

What the data shows

According to the site, 91 percent of Reframe users noted a substantial decrease in alcohol use within 3 months. The app has been downloaded over 4,500,000 times as of August 2025. Users have generated more than 100,000,000 drinks eliminated through the app as of August 2025. The app has received 52,000 five-star reviews.

The site emphasizes that even when compared to other apps, Reframe users reported significantly lower amounts of alcohol consumption. The company states that with Reframe's neuroscience-based program, changed habits last forever and that the app has already helped tens of thousands around the world make lasting changes to their drinking habits.

The company describes the proof as being in the data, saying "Reframe Works. Period."

What the pages do not address

Pricing and subscription information are referenced in navigation but not detailed on the captured pages. Readers would need to visit the full pricing page to understand costs, whether there is a free trial, what the subscription length is, or whether pricing differs by platform.

The pages do not explain specifically what the neuroscience-based approach involves, what neuroplasticity or other neuroscience concepts the program draws on, or how the user's brain changes through the program. The term "neuroscience-based" is used repeatedly as a differentiator but not unpacked.

No information is provided about what medical or mental health professionals are involved in the program, whether users have access to therapists or counselors through the app, whether the app integrates with a healthcare provider, or how to connect the app with clinical care if someone needs it.

The pages do not describe meditation types, game types, or other specific tools in the toolkit beyond naming them. There is no detail about how the courses are structured, what topics they cover, or how long they take.

Age limits, accessibility features, language support, or technical requirements are not addressed on the captured pages.

The site does not address medication, whether the app can be used alongside medications for depression or other conditions, or how to discuss the app with a doctor.

Geographic or legal restrictions are not mentioned. There is no statement about which countries or US states the app is available in.

Insurance coverage is not addressed, and the app does not appear to be designed to work with insurance or be prescribed by healthcare providers.

Who it fits and who it does not

Reframe fits people who want to reduce their drinking or quit drinking without being diagnosed with alcohol use disorder. It works for those interested in the behavioral and neurological aspects of drinking and who want community support from others with similar goals. If you are motivated by tracking your progress, celebrating milestones, and connecting with others in a private app community, this model works. If you are drawn to combining meditation and games with structured daily learning, this appeals. It suits parents, LGBTQIA+ individuals, or anyone looking for a specialized community forum around drinking reduction.

The app works for people who want a low-barrier entry, something they can use from their phone without scheduling appointments or committing to specific session times.

Reframe does not fit people with a diagnosis of alcohol use disorder who need clinical treatment. It is not appropriate for someone experiencing alcohol withdrawal, needing medical detoxification, or needing psychiatric medication management. It is not a replacement for therapy or counseling if you need clinical-level support.

It does not fit those who have not yet reflected on whether they want to cut back or quit, or those who are in denial about the impact of their drinking. It is not designed for those in crisis or acute psychiatric distress. It does not replace twelve-step programs like AA if someone feels drawn to that structure and community.

If you are trying to decide whether Reframe is right for you, the company makes clear this is for habit change and drinking reduction, not treatment for alcohol use disorder. Understanding the distinction and being honest about whether you fall on the drinking-reduction side or the AUD side is important before committing to the app.