Fay

Fay is a telehealth platform that matches patients with board-certified registered dietitian nutritionists (RDNs) across a nationwide network of over 700 providers. The platform specializes in nutrition counseling for dozens of conditions, including weight loss, diabetes, heart disease, and a dedicated track for eating disorders and disordered eating. Patients can see providers online or in person in some areas, with most appointments covered by insurance for as little as $0 out-of-pocket.

How Fay works

To use Fay, a patient enters their location, selects their insurance plan, and chooses a specialty area. The platform displays available dietitians filtered by these criteria, showing each provider's experience level, specializations, approach, and ratings. The company states that its network includes 700+ registered dietitians and that it works with over 700 insurance plans. Once a patient selects a dietitian, they book an appointment and pay according to their insurance coverage, with the Fay platform handling the billing.

Appointments can be conducted online via video or in person where the provider offers in-person sessions. The Fay app allows patients to track progress between sessions, stay motivated, and communicate with their dietitian asynchronously. The company emphasizes that each dietitian builds a personalized plan around the patient's unique needs and health history rather than offering a one-size-fits-all approach.

Fay's specialty categories cover a broad range of nutrition-related needs. The most commonly selected specialties listed on the site are weight loss, general nutrition, and eating disorders and disordered eating. The platform also offers care for diabetes, autoimmune conditions, bariatric surgery support, cancer and oncology, celiac disease, colitis, Crohn's disease, food allergies and sensitivities, GERD, gut health, high blood pressure, high cholesterol, IBD, IBS, kidney disease, PCOS, pediatrics, perimenopause and menopause, POTS, pregnancy and postpartum, SIBO, sports nutrition, thyroid health, transplant, and vegan and vegetarian nutrition.

For eating disorders specifically, the platform displays dietitians with specializations in "Eating Disorders and Disordered Eating." The captured page shows one provider, Jennifer Wilcox, RD, who lists eating disorders and disordered eating as a specialty alongside PCOS and high cholesterol. Her profile states that she specializes in intuitive eating and mindful eating with a focus on hormone health.

What Fay publishes about costs and coverage

The site advertises "As low as $0/session with insurance." For specific pricing, patients check their coverage by entering insurance details on the Fay site, and the company provides an estimate. No pricing is listed for uninsured patients or for out-of-network pay.

Fay lists numerous insurance plans by name, including Aetna, Anthem, Blue Cross Blue Shield, Carelon, Cigna, Empire, Florida Blue, Highmark, Horizon, Independence Blue Cross, Kaiser, Magellan, Medicaid plans including those from Centene and Molina Healthcare, Medicare, Optum, Oxford, Regence Blue Cross Blue Shield, and UnitedHealthcare among many others. The full list appears to contain 100+ plan names. The site also includes a state-by-state breakdown, allowing visitors to check which insurance plans operate in their location. Patients can check their specific coverage through the platform's coverage checker before booking.

For patients paying cash without insurance, the site offers general nutrition counseling but does not publish cash rates on the main page.

Patient outcomes Fay displays

Fay publishes specific outcome examples for patients who have worked with their dietitians. A patient with high blood pressure, diabetes, and menopause lost 16 pounds in 12 weeks and reports that her blood sugar returned to normal range and hot flashes stopped. Another patient with gut health and GERD issues lost 12 pounds in 6 weeks and reports discontinuing GERD medication with improved diabetes control. A patient with diabetes and weight loss goals reports losing 30 pounds in 6 months after 6 months of working with a dietitian, with improved confidence and dietary habits. Another patient reports losing 15 pounds while gaining muscle with support on thyroid issues and menstrual cycle management.

Additional case studies show pre-diabetic patients achieving A1C improvements (one moving from 6.0 to 5.4), weight loss achievements including one patient with 50+ pounds of healthy weight loss, cholesterol improvements with one patient achieving 20% reduction in total cholesterol and LDL levels, and liver enzyme improvements (one patient's ALT dropped from 230 to 26 units/L after nine appointments).

What Fay does not disclose

Fay does not publish cash-pay pricing for patients without insurance. The site does not disclose whether providers are employees or independent contractors. It does not state standard appointment lengths, typical treatment duration, or how many sessions patients typically need to see results. It does not discuss availability or typical wait times for new patients.

For eating disorder care specifically, Fay does not list the specific qualifications or specialized credentials of dietitians who work with eating disorders beyond RD/RDN status. It does not state whether its dietitians have training in family-based therapy, intuitive eating, or other evidence-based eating disorder approaches beyond what individual provider profiles mention. The site does not state whether it offers specialized assessment or screening for eating disorders.

Fay does not specify which eating disorder diagnoses it can treat or whether there are cases too complex for the platform to handle, such as patients requiring concurrent medical hospitalization or intensive inpatient treatment.

Who Fay fits

Fay fits patients with eating concerns or disordered eating who have insurance that the platform accepts and prefer to see a dietitian who specializes in eating issues. The platform offers both online and in-person options, making it suitable for patients who can attend video sessions or live in a location where Fay has in-person providers.

Fay is also useful for patients with other nutrition-related conditions like diabetes, heart disease, PCOS, or pregnancy who want evidence-based dietary counseling. Patients with insurance will likely pay little to nothing out-of-pocket for sessions.

Fay does not fit patients without insurance coverage for dietitians, as cash rates are not published. It does not replace full eating disorder treatment programs with therapists, medical doctors, and psychiatrists; it is a dietitian-specific service. Patients with severe or acute eating disorders requiring hospitalization, intensive outpatient programs, or multidisciplinary team care would need additional services beyond dietitian counseling. Patients who need eating disorder care in a different language than English may find provider availability limited, though the site does not state language availability.