Growing Self Counseling & Coaching

What the service is

Growing Self Counseling & Coaching is an online couples therapy platform operated by marriage and family therapists (LMFTs) with specialized training in relationship work. The company is based in Denver, Colorado and has offered online couples counseling since 2012. It operates both online across the US and internationally, and maintains in-person offices in Denver and Broomfield, Colorado. Beyond couples counseling, Growing Self provides premarital counseling, relationship coaching, divorce recovery support, breakup therapy, and individual life coaching under the broader Love, Happiness & Success brand. The site emphasizes that its therapists are experts in online relationship counseling, with extensive specialized education and experience helping couples grow together.

How it works

All Growing Self sessions occur through secure, HIPAA-compliant video. The platform is accessible from your laptop, tablet, or phone, and the company stresses ease of use. You receive a secure meeting link from your counselor or coach before each session. The convenience factor is central to the pitch: no commute, no need to arrange childcare, and no traffic concerns. For couples living at a distance from each other, this removes a major barrier to getting help, and Growing Self specifically highlights expertise in long-distance couples therapy.

The process begins with a free consultation session, where you and your partner can discuss what you hope to achieve and whether couples counseling, relationship coaching, or a combination makes sense for your situation. Growing Self distinguishes between counseling and coaching: counseling is described as therapy using evidence-based approaches, while coaching is more direct and action-oriented, focused on building new skills and patterns. This distinction helps you pick the right path before you commit to a series of sessions.

Once you work with a therapist, the service accommodates both together sessions and individual work. While the site emphasizes couples work, it notes that sometimes one partner may work with the therapist alone. Sessions are typically structured as short-term engagement, though no specific number is defined on the public pages. The company mentions a program called "Unstuck in 8 Weeks: Focused Coaching To Launch Your Growth," which suggests an intensive engagement option, though details are not fully spelled out.

When you browse therapists, Growing Self's directory lets you filter by credential level (Master's Level therapists, Advanced level, or Doctoral level), and you can specifically search for practitioners who specialize in couples therapy. You can also filter for Spanish-speaking therapists and those trained in transformational coaching or specific methods. The approach throughout is personalized matching rather than random assignment.

What the pages prove

Growing Self's therapists are licensed marriage and family therapists (LMFTs) with extended specialized training. The site states that the practice uses evidence-based approaches, specifically naming Emotionally-Focused Couples Therapy (EFT) and the Gottman Method. Both of these are established therapeutic methods with research backing, and the company's choice to emphasize them suggests a clinical rather than purely coaching-based approach.

The site maintains a help center with pages on couples counseling, premarital counseling, and other specific topics, suggesting depth of content and attempt to educate people about relationship work. One FAQ section titled "Why Evidence-Based Practice Matters" further emphasizes that the therapists are drawing on research rather than intuition alone.

Pricing is not published. The site has a page section labeled "Rates and Insurance," but on the publicly available pages captured here, no dollar amounts appear. The site also does not specify which insurance networks are in-network, though it has created an educational page titled "Can You Use Insurance For Couples Counseling?" suggesting that insurance is sometimes an option. Readers are directed to contact the company directly to discuss rates and insurance eligibility.

Growing Self serves all 50 US states and countries internationally through its online platform, but the captured pages do not specify restrictions by state or country. The site does not publish clinical outcome statistics, success rates, or research findings specific to its own practice. Client testimonials appear on the home page, with named clients describing therapists as helpful, caring, insightful, and practical, but these are subjective reviews rather than measured outcomes.

The site does not clearly define the typical length of treatment or expected timeline for seeing change. It emphasizes that therapy is often short-term (typically 12 to 24 sessions according to one page section), but does not specify what Growing Self's own typical length is.

What the pages do not say

Growing Self does not publish pricing. To learn what couples counseling costs with this practice, you must contact them or complete the free consultation. This is typical for therapy practices, but it means you cannot do a cost comparison without making an inquiry.

The site does not list specific insurance plans accepted, nor does it clarify whether it operates in-network with particular carriers or if it offers superbills for out-of-network billing. Anyone with insurance will need to call to verify coverage.

The captured pages do not specify wait times for new clients or booking timelines. It is unclear how quickly you can get a first appointment or whether there are currently wait lists for any therapy level.

The pages do not explain whether both partners must attend every session or what the structure looks like when one partner works alone. They mention that individual sessions are available, but do not clarify the arrangement or how this is priced relative to couples sessions.

Growing Self does not publish outcome research or studies from its own practice. There are no before-and-after data or follow-up studies presented on the site. The testimonials are real but anecdotal.

Who it fits

Growing Self works well for couples who prefer or need online care, particularly those geographically separated or with busy schedules that make recurring in-person visits difficult. Long-distance couples specifically benefit from the company's advertised expertise in remote work.

It is a good match for anyone in Colorado wanting the option to meet in person sometimes while using video for other sessions. For those across the US and internationally, the online-only model is the only option.

Growth-oriented couples seeking to strengthen their relationship rather than navigate a crisis fit the tone of the practice. Couples specifically interested in the Gottman Method or Emotionally-Focused Therapy can search for trained therapists directly.

Couples paying out of pocket and confident enough to book a consultation without seeing published rates can move forward quickly. Those seeking a free initial conversation before deciding fit the model perfectly.

Growing Self is less ideal for anyone who must verify insurance coverage before committing. Those needing immediate availability or with very tight schedules should confirm booking timelines directly. Couples in crisis or needing urgent stabilization may want to explore their intake process and wait times before proceeding.