Gratitude Plus

What Gratitude Plus is

Gratitude Plus is a self-guided wellbeing and journaling app designed around daily gratitude practice. The app is developed by Zenview Health, LLC and was founded by Daniel Shaffer after he sought to address his own frustration with existing wellness apps following a personal loss. Shaffer found that many apps "didn't work well, had no community support, and it was difficult to track and share progress between them." He built Gratitude Plus to address these gaps. The app's stated mission is to "improve the world's happiness." Shaffer serves as founder, product lead, and engineer, while Devin Keane serves as co-founder and handles marketing and growth. The company emphasizes its focus on "building community-based tools that make mental health easier and accessible for everyone."

How Gratitude Plus works

Gratitude Plus is a mobile app for journaling and mood tracking. Users write entries reflecting on what they are grateful for, and the app supports building this into a regular habit. The mood tracking feature logs emotional state over time, and a personalized tracker surfaces "your most frequent words, entries, and moods so you have a deeper understanding of your life." The app sends daily reminders and uses a streak feature to track journaling consistency, helping users "build and maintain a consistent gratitude habit."

Community features are central to the design. The app includes a public gratitude feed where users read entries from the global community for inspiration and connection. Private circles allow users to practice gratitude with friends and family, enabling shared wellness journeys. The company describes the app as "built with community at its center."

The company offers partnership programs. An Education program targets schools or educational institutions. An Organizations program serves businesses and workplace wellness initiatives. A Leader Program invites wellness professionals, coaches, and influencers to promote the app within their communities, offering benefits including premium subscription, custom landing page, spotlight features, and one-on-one feedback. An Affiliate Program allows others to earn commissions by promoting Gratitude Plus.

What the pages prove

Gratitude Plus is designed for journaling and mood tracking. The captured pages state the app helps users "Share gratitude with your favorite people" and describes it as "A fun, easy way to reduce stress, boost happiness, and deepen your most important relationships." The company claims it "makes mental health easier and accessible."

The app includes specific features: journaling, mood tracking, community features, a public gratitude feed, private circles for groups, daily reminders, streak tracking, and personalized mood tracking. The app tracks "your most frequent words, entries, and moods so you have a deeper understanding of your life."

Community is central to the app's design. The company states it is "A community for wellness" and "built with community at its center." Users can access a public feed to "read gratitudes from the global community," and private circles allow users to practice gratitude "with your friends and family."

The app has a learning or educational component. The pages mention that Gratitude Plus is "an all-in-one wellness community" and users work to "build a lasting habit." The captured pages do not specify what educational content, if any, the app delivers beyond the journaling framework itself.

Gratitude Plus mentions partnerships with health and wellness professionals. The pages state the company "collaborate closely with health and wellness coaches and therapists to build a platform that truly helps users and impacts positive change." Example partners listed include Tessa, described as "a mindfulness expert, personal growth coach, and Founder and CEO of TRIESSENCE"; Brittany, described as "an entrepreneur, transformational coach/intuitive healer, and founder of the Think Outside Podcast"; and Jade, described as "a wellness coach who offers personal training, coaching, and support for those who are desperate to reduce emotional suffering in their lives and relationships."

The company cites wellbeing research. The captured pages state that "A daily habit of gratitude journaling utilizing a platform like Gratitude Plus can improve long-term happiness by over 10%." This claim is presented as a finding without attribution to a specific study or publication.

What the pages do not say

The captured pages contain no pricing information. There is no statement about whether Gratitude Plus costs money, what subscription tiers might exist, whether there is a free version, or what features might be behind a paywall. This is a significant gap for anyone considering whether they can afford to use the app.

Insurance coverage is not mentioned anywhere on the captured pages. There is no statement about whether insurance plans cover the app or whether out-of-pocket costs might be reimbursable. For someone considering the app as part of their mental health toolkit who has health insurance, this information is unavailable.

Geographic availability is not specified. There is no statement about which countries or US states the app serves, or whether it is available worldwide. While the public feed shows gratitudes "from the global community," the app's availability to users in specific locations is not stated.

Accessibility features and device support are not detailed. The pages do not specify which platforms the app runs on beyond the general statement that it is an app. There is no mention of iOS vs. Android, web access, accessibility features for users with visual or hearing impairments, or language support. The Leadership page says users can "create a private circle," but the exact mechanisms and limits of this feature are not explained.

Age restrictions or recommendations are not mentioned. There is no statement about whether the app is appropriate for children, teenagers, or adults only, or whether parental consent is required for users under a certain age.

The claimed benefit regarding happiness is not detailed. The pages state a daily gratitude habit "can improve long-term happiness by over 10%," but do not specify the study this comes from, the population studied, the time period involved, or any other details that would allow readers to evaluate this claim independently.

Who Gratitude Plus fits and who it does not

Gratitude Plus is well-suited for people building a regular gratitude habit using a smartphone app, especially those who respond to reminders and tracking. The community focus appeals to people wanting to share their wellbeing journey with friends or family, or seeking inspiration through the public feed. Couples practicing gratitude together via private circles might find this helpful. People interested in mood tracking and emotional patterns would benefit from that feature. The partnership programs suggest appeal to coaches, practitioners, and wellness-focused communities already familiar with the app.

Gratitude Plus is not for someone in crisis, as it is a wellness tool, not a crisis service. Someone needing therapy or prescription medication will not find that here. Without disclosed pricing, people with limited means cannot determine affordability. Those without smartphones or who dislike app-based tools cannot use it. People uncomfortable with social features or tracking their inner life might prefer private journaling. Someone needing proven clinical efficacy for a specific mental health diagnosis would need apps with more extensive research documentation.